• Inventory number: 372904
  
• Language: EN
  
• Type: B
  
• Call number: 380.1
  
• Author number: o89
  
• Title: marketing the firms viewpoint
  
• Author: otteson,schuyler f
  
• Author: william.g.panchar
  
• Place of publication and publisher: newyork:macmillan gomp
  
• Publication date: 1964
  
• Pages: 718,5-13
  
• Notes: include index 709-718 and appendix
  
• Subject: commerce communication transportation
  

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