- Inventory number: 331007
- Language: en
- Type: b
- Call number: 658.8
- Author number: j45
- Title: public relations for marketing management
- Author: jefkins,frank
- Edition: second
- Place of publication and publisher: london:macmillan press
- Publication date: 1983
- Pages: 182
- Notes: include figure include index
- Subject: general management
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