- Inventory number: 32274
- Language: en
- Type: b
- Call number: 658.8
- Author number: m111
- ISBN: 81-85274-07-10
- Title: basic marketing
- Author: mc cartby,ph.d
- Author: william d.perreault
- Edition: ninth
- Place of publication and publisher: new delhi:universal book stall
- Publication date: 1989
- Pages: 747
- Notes: include figure picture
- Subject: general management
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