- Inventory number: 33628
- Language: e
- Type: b
- Call number: 658.8
- Author number: c287
- Title: marketting principles and methods
- Author: carman,james
- Author: kenneth p.uhl
- Place of publication and publisher: india:d.b.taraporevala sons and co.
- Publication date: 1983
- Pages: 697
- Notes: includes index677-697 illustrations table
- Subject: general management
- Number of copies: 01
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