- Inventory number: 443687
- Language: E
- Type: B
- Call number: 658.84
- Author number: B393
- Title: PRINCIPLES OF MARKETING
- Author: BECKMAN,THEODORE
- Author: HAROLDH,MAYNARD
- Edition: 6TH ED.
- Place of publication and publisher: NEW YORK:THE RONALD PRESS COMPANY
- Publication date: 1957
- Pages: 798P.
- Notes: INC.BIBLIOGRAPHY & INDEX 773-798
- Subject: GENERAL MANAGEMENT
- Number of copies: 01
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